What is the development prospect of rare earth NdFeB?
The neodymium-iron-boron strong magnet industry is relatively biased. Why is it biased? Because the magnets we usually see belong to horn magnets, which are black permanent ferrite magnets. There are four main types of magnets, usually the most. Commonly used are rare earth neodymium iron boron strong magnets and permanent ferrite magnets. The higher level are samarium cobalt magnets and alnico magnets. There is also a special kind of magnets-iron chromium cobalt magnets, the latter three It is relatively used less, and because of the high price, it is mostly used in high-end digital products or electronic and electrical products.
After two years of effective control of rare earth neodymium iron boron strong magnets, the price has stabilized, the rational development and utilization of rare earth minerals has been effectively controlled, and the production of rare earth magnet raw materials has gradually stabilized. In terms of the entire market, the price of raw materials has remained stable. The price of magnet products is relatively stable. In the Internet age, the price of the product is very transparent. When everyone's product quality is the same, the unit price of the product is naturally transparent. If you put a product on the Internet for quotation, the price advantage is very obvious. Therefore, Product competition depends on products, and product competition depends on quality.
In the face of severe market competition, the price of NdFeB strong magnets is also easily dwarfed. The market situation in the past two years has not been good. The development of magnet products has reached a white-hot stage. Various manufacturers are facing harsh production environments. The lowest price war has to be carried out. Due to the limited production capacity of these manufacturers, they are only simple product processing methods and do not have their own special product advantages. Since a company wants to survive, the only way is to use price and service to maintain The survival of a manufacturer is competing for orders. On the other hand, if these manufacturers can fundamentally solve their own problems, break through their own production technology problems, break through their own problems from the advantages of product quality, and take the initiative to react. When their products and quality have advantages, the enterprises themselves It has gained the initiative. When facing customers, the company has enough right to speak. Not only can it avoid price competition on products, but it can also steadily seize customer demand for products and develop long-term cooperation.
Throughout the development history of various companies, it is not only technology to promote products, to occupy the market with products, and to drive the development of enterprises with the market. Therefore, when an enterprise starts a price war, instead of breaking through product technology as its development direction, Then, there is no hope for the development of this enterprise, because the market is cruel and competition is realistic. After all, low-end products cannot meet the needs of market development and face elimination. The enterprise needs to develop, the product needs to be updated, and the technology needs to continue. To make breakthroughs to meet market development needs and meet customer product needs, companies must break through technological breakthroughs in existing production models.
